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Multimodality

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Multimodality Reading Group

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We are pleased to invite you to our first meeting of the Multimodality Reading Group.    One of the five papers that we selected for this meeting presents Ledin and Machin's discussion on Systemic Functional Linguistics (SFL)’s influence on multimodal research and the suitability of appropriating concepts and analytical models from SFL into multimodal analysis, specifically...

The Invasion of the Body Snatchers: Synthetic Embodiment and Metalinguistic Entanglement on TikTok

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The UCL Visual and Multimodal Forum, the University of Leeds Multimodality@Leeds and the University of Stockholm are pleased to invite you to the first of a series of jointly organized talks on multimodality. The first talk will be given by Professor Rodney Jones (University of Reading, UK) on The invasion of the body snatchers: Synthetic embodiment and metalinguistic...

Music Technology Pedagogy for Engagement: Exploring a Social Semiotic Multimodality

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You’re all invited to our next Multimodality research talk by Dr Elizabeth Dobson (University of Huddersfield) To attend, please register here (attendees will be sent a link to join the meeting a few days before the talk Abstract: Music technology is a STEAM (STEM+Arts) subject, offering professional opportunities across a range of creative and technical careers (Sterne...

The Marketised Health Discourse:A Multimodal Approach to Protein Snack Packaging

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Speaker: Dr Ariel Chen, Örebro University, Sweden   Abstract The talk explores how protein snacks are marketed as healthy and how the myth of protein are reproduced through their packaging. Research shows that consumers believe high protein food has a positive impact on physical performance and body composition, although there is very little evidence supporting this...

Multimodal Analysis of Nonverbal Interactions Between Doctor-Patients and Teacher-Students

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Multimodality research and practitioner talk Speaker: Danyal Farsani, University of Chile In this talk, I will reflect both as a researcher and as a practitioner in the field of nonverbal communication about how interlocutors draw upon, utilise, and interpret gestures, micro-expressions, space and their shoulder orientation in interaction. Data examined involve interactions between medical doctors with...

Functionality and Identity in Visual Communication

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You are warmly invited to an upcoming Research Seminar in the School of Media and Communication, which will be given by Prof. Theo van Leeuwen (University of Southern Denmark, Odense). The paper argues for a two-pronged approach to multimodal analysis that combines 'functional design analysis' and 'identity design analysis'. It will be argued that functional...

Working together? The interaction of words, works and visitors in art exhibitions

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You’re invited to our next talk in Multimodality, by Jennifer Blunden (University of Technology, Sydney) Everyone welcome (also to bring your lunch). Jennifer Blunden, University of Technology, Sydney (Australia)  In recent years, the amount of verbal text that typically appears with displayed art in museum exhibitions and collections has increased dramatically, as museums embrace an ever-expanding...

#HumanityWashedAshore: War, Transmediatisation, Multimodality and (de)humanisation

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#HumanityWashed Ashore: war, transmediatisation, multimodality and (de)humanisation By Jaime de Souza Júnior (Federal University of Rio de Janeiro) Abstract: In 2015, a highly influential Western news agency intervened in the circulation of the digital event[i] #HumanityWashedAshore that first emerged on Twitter in Turkish as #KiyiyaVuranInsanlik. These hashtagged expressions inaugurated textual trajectories that trans/mediatised[ii] (i.e. re/circulated...

Harnessing the Potential of Engaging With and Comparing Transmedial Narratives for Enhancing Young Learners’ Multimodal Awareness

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Speakers  Emilia Djonov (Macquarie University) and Chiao-I Tseng (University of Bremen) Abstract: A large body of research has established the need for systematic investigations into learners’ ever more pervasive engagement with new technologies and their competence in accessing, interpreting and authoring multimedia texts (cf. Buckingham 2003, Finch & Arrow 2017; Marsh et al. 2017). As...