Multimodal Knowledge Communication in Contemporary Academic and Corporate Context

This is one of a series of events under the Language at Leeds Multimodality Satellite
Speaker Carmen Daniela Maier, University of Aarhus, Denmark
We are witnessing today a ground-breaking expansion of multimodal genres that affect the communication of specialized knowledge in academic and corporate contexts in ways unforeseen before. By adopting a conceptual framework born at the intersection of multimodality, intertextuality, resemiotization and remediation, in my present research work, I explore genres belonging to academic and corporate contexts.
My analytical focus is on the tensions that appear between the domain specific knowledge and genre specific knowledge in transitional, intermediate, borrowed or new genres; for example, in academic visual essays, in academic video essays, in various corporate films, etc. I also examine how specialized knowledge from various domains of activity is more and more successfully communicated within sites of appearance and dissemination whose rationale is both educational and commercial; for example, in the multimedia kits of symposiums for academic and corporate communities.
This interest in the rapid and on-going proliferation of various multimodal generic forms is motivated by my wish to explain how the ways in which knowledge is created, communicated and disseminated is radically transformed when new generic structures, purposes and even networks are appropriated across professional domains, semiotic modes and media.
Biosketch:
Carmen Daniela Maier, PhD, is Associate Professor at the Department of Management, Corporate Communication Research Section, School of Business and Social Sciences, Aarhus University, Denmark. She has published work related to corporate communication, multimodality, social semiotics, knowledge communication and sustainability. In the field of multimodality, her research work also includes being a member of the editorial board of peer-reviewed journal, Multimodal Communication. She is also the co-editor of Interactions, Images and Texts: A Reader in Multimodality (De Gruyter). Her latest publications include the chapter Exploring Organizational Heritage Identity: The Multimodal Communication from the book New studies in multimodality: Conceptual and methodological elaborations (Bloomsbury).
Her research work conducted together with her colleagues has brought her three international prizes: Distinguished Award STC NY Metro Chapter (2008), International Technical Publications Competition Merit Award Winner (2008) and Enrique Alcaraz Research Award (2015).
All welcome